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Reporting services

One of the most important aspects of an online campaign is the visibility and level of reporting available from the campaign.

All email agency campaigns deliver live online reporting which is available to clients through a campaign specific URL. The live reports provide details on; emails sent, bounced, skipped (duplicates/suppressed/etc.), responses (click-throughs), unsubscriptions.

Emailagency reporting services is also able to provide bespoke reporting solutions which have a variety of applications including campaign comparison (monthly, quarterly, yearly, etc.), reporting data integration (reporting by account manager, geography or product line, etc.).

Reporting data produced can also be sued to drive follow up campaigns and used to further profile recipients.

Main features

  • Live campaign reporting; emails sent, bounced, skipped (duplicates/suppressed), responses (click-throughs), unsubscriptions
  • Time-line comparison reporting; monthly, quarterly, yearly, etc.)
  • Reporting by segment; for example, account manager, office, geography

Applications

  • Follow-up campaign datasource creation
  • Tele-marketing target list creation
  • Management reporting
  • Bespoke reporting
  • Executive summaries

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